Durex
For Pride 2025, we worked in partnership with Durex and Tesco to drive a 44% condoms sales increase and raise £14,546.80 for our HIV services and stigma-busting work.
A clear, simple donation mechanic
For every Durex condom pack sold in selected Tesco stores between 14 May and 26 June 2025, 10p was donated to Terrence Higgins Trust: turning a routine purchase into a micro-donation customers could understand instantly. The results:
- 44% increase in condom sales in participating Tesco stores.
- £14,546.80 raised through a simple 10p-per-pack mechanic.
- 145,468 packs sold over the campaign period.
Why this partnership matters
Terrence Higgins Trust is working towards the goal of ending new HIV cases in the UK by 2030, and tackling the stigma that still surrounds HIV. This partnership connected Pride activity directly to better sexual health outcomes, giving everyday shoppers a simple way to turn a routine purchase into real-world impact.
NEXT
NEXT supported Terrence Higgins Trust through its Pride 'Be You' T-shirt collection, turning Pride visibility into real-world impact for our work to end new HIV cases in the UK and bring an end to HIV stigma and discrimination.
- Pride 'Be You' T-shirt collection (online and in selected UK stores).
- 100% of profits donated to Terrence Higgins Trust.
- Thousands of T-shirts sold.
Why this partnership matters
Reaching our 2030 ambition depends on more than just services, it also depends on public understanding, stigma reduction, and sustained support. NEXT helped us accelerate that by putting Terrence Higgins Trust’s mission in front of customers at scale through a simple, accessible Pride product campaign. The partnership makes it easy for customers to take action: buying a T-shirt becomes a direct contribution to our goal of ending new cases of HIV in the UK, and tackling stigma and discrimination.
Quote textAt NEXT, our partnership with Terrence Higgins Trust is rooted in a profound respect for their historic and ongoing advocacy, and it was vital for our employee-led community to support a charity with such powerful, enduring links to the LGBT+ community. We are incredibly proud to use our reach as a fashion retailer to not only raise essential funds but to amplify their vital mission of ending new HIV transmissions in the UK by 2030. For us, collaboration is more than just product; it is a commitment to raising awareness of the charity’s extraordinary work and ensuring our staff and customers alike are part of a movement toward a future of health, dignity, and inclusivity for all.
Help us reach 2030
Reaching the 2030 goal is our priority and it requires sustained action on testing, prevention, support, and stigma. Corporate partners like yourself help make that possible. This is your chance to join us and start a transformational, purpose-led partnership that will make a genuine difference.