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Across the UK, we aim to:

* end new HIV cases by 2030

* support people living with HIV to live well

* eradicate HIV-related stigma.

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Front cover of the Strategy, including images from London Pride 2025 and Sir Keir Starmer taking an HIV test.

How we work

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Valuing donors and their contribution

We will ensure every penny is spent well, creating impact and meeting our ambitious goals. We will value the generosity of our donors, recruit new supporters, and demonstrate our impact

Well-run and targeted services for people living with HIV

We will tackle health inequalities and focus on those living with HIV who are undiagnosed, newly diagnosed, new to the UK, or disengaged from care though our services, advocacy and by example

Initiatives to reduce HIV stigma

We will tackle the stigma experienced by people living with HIV, through our reach, expertise, and partnerships

Targeted HIV prevention and information

We will provide market-leading, accessible HIV information so that people living with HIV, impacted by HIV, or seeking HIV testing, know where to turn and are well received when they get there.

Compelling communications and policy advocacy

We will shape public conversations about HIV and make clear demands of politicians, public servants, and other decision-makers to end new HIV cases by 2030.

Strong corporate support services

We will ensure our charity is well-managed, enabling us to deliver our strategy effectively and be there for as long as we are needed.